How important are html keyword metatags?
Using the html keyword metatag (a tag that appears in the 'head' of the wesbite and isn't visible to human visitors) used to be the accepted way to tell search engines what your website was about. It was solely for the robots and they used the information to accurately index your site.
Unfortunately, due the abuse by spammers, who just stuff them full of words completely unrelated to the content of the site, the keyword metatag has fallen out of favour, to the point that Google completely ignores the keyword tag. However, there is some evidence that Yahoo and Ask.com still use the metatag information to assist them in their indexing, even if they don't use it as a primary factor.
As SEO is a matter of tapping away at every little angle, it's probably still worth putting them in; even if they only make a little difference, that's still a little difference.
However, don't rely on them, and don't expect Google to make any decisions based on them.
Some tips for writing your keyword metatags:
- Don't use more than 40 on any given page
- Always use plurals
- Don't bother using capitals or non-plurals
- Make sure the keywords also appear in the body text of the webpage
Click here to go back to the Resource Bank overview.